SODALIS GROUP - DIRECTOR OF SALES, CANADA & TRADE MARKETING

THE COMPANY

Sodalis Group is committed to creating well-being through the quality, research, and innovation of its brands in the worlds of Health & Beauty, Personal & Home Care. Guided by an innate passion for what they do and a deep desire for

constant improvement, Sodalis has become the Italian leader in the Cosmetics and Nutraceuticals market. The company represents a constantly expanding, multi-brand, multi-channel, dynamic, and international entrepreneurial reality.

Active for more than 30 years and always Italian family-owned, Sodalis has achieved solid and progressive growth thanks to its ability to integrate and develop new businesses. The company wins millions of consumers every day with its extensive portfolio of highly attractive and recognized proprietary brands, which hold strong positions in pharmacy, mass distribution, e-commerce, and perfumery. Sodalis believes in the immense value of growing expertise from within and developing unique creations that stem from their dedication and expertise. Sodalis works every day to build and develop brands that respond to the new needs of consumers and improve their daily lives, taking care of people and the planet.

In late 2024, Sodalis acquired High Ridge Brands, one of the largest independent branded personal care companies in North America which represents a strategic milestone for the organization, expanding its presence in the marketplace. The main brands include Zest, Sure, Pert, VO5, SGX NYC, Thicker Fuller Hair, Coast, and Brut. This significant expansion is seen as a transformative step for Sodalis, positioning the company for further growth and integration of its well-known European personal care brands into the North American market.

THE OPPORTUNITY

Our client has initiated the search for a Director of Sales, Canada & Trade Marketing in fully realizing their potential in the marketplace.

Joining the organization offers significant growth opportunities. The role provides the chance to lead a talented team, drive substantial growth, and make a lasting impact on the business. The new Director of Sales will bring dynamism, passion and vision to a unique opportunity to pioneer new market channels and introduce innovative brands to the Canadian market. The Director of Sales will be pivotal in shaping the future of the sales strategy and expanding market presence. As a key brand builder in the organization, the Director will develop and execute strategic initiatives that drive top-line growth and enhance profitability, including overseeing day-to-day sales operations, managing key accounts, and pioneering white space opportunities for all of Sodalis’ brands.

Sodalis fosters a collaborative and innovative work environment built on the principles of teamwork, creativity, and continuous improvement. The company values diversity and inclusion, creating a workplace where every employee feels empowered to contribute their unique perspectives and talents. Open communication, mutual respect, and a shared commitment to excellence are encouraged, with the team passionate about making a positive impact on customers and the communities they serve.

KEY DELIVERABLES

In assuming this leadership position the new Director of Sales, Canada & Trade Marketing will need to:

• Oversee day-to-day operations of the sales function in the Canadian market, ensuring strong top-line growth without compromising profit margins.
• Directly manage all accounts and trade, develop promotional plans, and execute them effectively. Management of trade funds and T&E expenses within assigned budgets.
• Prepare accurate forecasts, risk assessments, and required reports and presentations, according to timelines.
• Work collaboratively with the SVP, Sales to identify opportunity gaps and prepare for line review presentations.
• Develop and gain a foothold in white space Canadian channels, including Convenience, Canadian Tire, and Club (COSTCO).
• Track and resolve customer service issues in coordination with appropriate parties

PROFESSIONAL QUALIFICATIONS & EXPERIENCE:

• Minimum of 8-10 years in sales and sales management of consumer products within food or drug channels.
• Strong understanding of the Canadian market, including go-to-market strategies.
• Knowledge of hair care and skincare categories is a strong plus.
• Proven history of driving growth, improving profitability, and enhancing shelf positioning. u Proven record of successfully introducing new brands in the Canadian market.
• Passion for developing and executing sales plans that increase sales, grow profit, and minimize expenses.
• High degree of professionalism, energy, time management skills, and creative thinking.
• Ability to thrive in a resource-thin environment.
• Bachelor's Degree in Marketing or Commerce; or equivalent work experience
• Master's Degree: an asset
• Analytical Experience: 3-5 years of experience working with IRI/Nielsen data

CONTACT INFORMATION

• cheryl.lai@lhhknightsbridge.comTara Veysey, Partner tara.veysey@lhhknightsbridge.com 416-570-1409
• Cheryl Lai cheryl.lai@lhhknightsbridge.com 416-928-4580