Growth Marketing Manager
London
Contractor
Marketing & Communications
Technology
Demand Generation & Customer Growth Manager - EMEA
Location: London / Hybrid / Remote
Experience: 9-11 years
Function: Marketing
Role Overview
A high-growth B2B SaaS company is seeking a Demand Generation & Customer Growth Manager to own new customer acquisition and expansion across the EMEA region. This role sits at the intersection of demand generation, customer marketing, and revenue growth, with a strong focus on pipeline creation, retention, upsell/cross-sell, and customer advocacy.
The ideal candidate is a senior, hands-on marketer who partners closely with Sales and Customer Success, runs multi-channel programs end to end, and uses data to drive measurable revenue impact.
Key Responsibilities
Demand Generation & Pipeline Growth
Plan and execute integrated, multi-channel demand generation campaigns
Drive MQLs, pipeline, and revenue across EMEA
Partner with sales and product marketing on campaign strategy and execution
Optimize lead nurturing and Account-Based Marketing (ABM) programs
Customer Growth & Retention
Build marketing programs focused on upsell, cross-sell, and renewal
Support retention initiatives and reduce churn through targeted campaigns
Leverage customer insights and intent data to increase product adoption
Collaborate closely with Sales and Customer Success teams
Customer Advocacy
Develop customer reference, case study, and testimonial programs
Increase customer engagement and brand advocacy
Support customer communities, advisory boards, and user groups
Partnership & Event Activation
Support activation of a high-profile EMEA partnership
Deliver customer and prospect engagement through events, experiences, and content
Track impact on brand awareness and pipeline
Marketing Operations & Reporting
Use Salesforce (SFDC) and marketing automation platforms to track performance
Analyze results and continuously optimize campaigns
Report insights and recommendations to stakeholders
Requirements
9-11 years of experience in B2B demand generation, growth, or customer marketing
Proven ability to drive pipeline, retention, and expansion revenue
Strong experience with Salesforce (SFDC) and marketing automation tools
Comfortable working cross-functionally with Sales, CS, and Product
Highly proactive, independent, and execution-focused
Strong communication and stakeholder management skills
Nice to Have
Experience with ABM, digital marketing, or paid media
Exposure to customer advocacy or reference programs
Experience supporting partnerships or event-based marketing
Growth Marketing Manager
LHH
8 days ago
Contractor
Marketing & Communications
Technology
London
Demand Generation & Customer Growth Manager - EMEA
Location: London / Hybrid / Remote
Experience: 9-11 years
Function: Marketing
Role Overview
A high-growth B2B SaaS company is seeking a Demand Generation & Customer Growth Manager to own new customer acquisition and expansion across the EMEA region. This role sits at the intersection of demand generation, customer marketing, and revenue growth, with a strong focus on pipeline creation, retention, upsell/cross-sell, and customer advocacy.
The ideal candidate is a senior, hands-on marketer who partners closely with Sales and Customer Success, runs multi-channel programs end to end, and uses data to drive measurable revenue impact.
Key Responsibilities
Demand Generation & Pipeline Growth
Plan and execute integrated, multi-channel demand generation campaigns
Drive MQLs, pipeline, and revenue across EMEA
Partner with sales and product marketing on campaign strategy and execution
Optimize lead nurturing and Account-Based Marketing (ABM) programs
Customer Growth & Retention
Build marketing programs focused on upsell, cross-sell, and renewal
Support retention initiatives and reduce churn through targeted campaigns
Leverage customer insights and intent data to increase product adoption
Collaborate closely with Sales and Customer Success teams
Customer Advocacy
Develop customer reference, case study, and testimonial programs
Increase customer engagement and brand advocacy
Support customer communities, advisory boards, and user groups
Partnership & Event Activation
Support activation of a high-profile EMEA partnership
Deliver customer and prospect engagement through events, experiences, and content
Track impact on brand awareness and pipeline
Marketing Operations & Reporting
Use Salesforce (SFDC) and marketing automation platforms to track performance
Analyze results and continuously optimize campaigns
Report insights and recommendations to stakeholders
Requirements
9-11 years of experience in B2B demand generation, growth, or customer marketing
Proven ability to drive pipeline, retention, and expansion revenue
Strong experience with Salesforce (SFDC) and marketing automation tools
Comfortable working cross-functionally with Sales, CS, and Product
Highly proactive, independent, and execution-focused
Strong communication and stakeholder management skills
Nice to Have
Experience with ABM, digital marketing, or paid media
Exposure to customer advocacy or reference programs
Experience supporting partnerships or event-based marketing